West Bromwich Albion has agreed a partnership with car hire company Europcar, who in turn will open a new retail location at the club’s Hawthorns Stadium.
As part of the deal, Europcar will also benefit from stadium and perimeter advertising at West Brom home games.
Last August, Europcar signed a three-year deal to become an official partner of Arsenal, even realising a mockumentary last November. Europcar is also the official car hire supplier to the Lawn Tennis Association.
West Brom head towards the end of the Barclays Premier League season in 13th position following a 1-1 draw with relegation-battlers, Newcastle United, at the weekend.
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