West Ham bag BoyleSports shirt deal
West Ham United have agreed a new front-of-shirt sponsorship deal with gambling company BoyleSports ahead of Premier League ban.
The one-year deal with the Irish firm is reportedly worth around £12m.
BoyleSports’ arrival has seen the Hammers bring in another gambling brand as their shirt sponsor, replacing Betway, whose deal – valued at £10m per season – ran from 2019 until the end of the 2024/25 season.
The agreement is notable as English clubs will be prohibited from front-of-shirt sponsorship deals with gambling firms from the start of the 2026/27 season. It has also meant West Ham cashing in one last time with a gambling company before the ban on betting sponsorship from the front of Premier League matchday shirts kicks in from the 2026/27 campaign.
Last season, 11 Premier League teams had front-of-shirt deals in place with a gambling brand, compared to eight for 2023/24.
For BoyleSports, a deal with the Hammers has marked a return to main sponsorship of an English top-flight club, having partnered with Sunderland from 2007/08 to 2009/10.
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