West Ham United partner with BOYLE Sports

West Ham United have announced a multi-year principal partnership with BOYLE Sports.

As part of the agreement, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season.

The announcement follows BOYLE Sports’ commitment to invest over £100m in the UK market over the next three years, which includes a brand refresh and a fresh new look and brand identity.

The deal also designates BOYLE Sports as the Premier League Club’s official betting partner, signalling the company’s intention to expand its presence and become a major force in the UK market.

To mark the collaboration and the beginning of the partnership, BOYLE Sports will work with West Ham United on new content throughout the season, appearing across the club’s global digital channels.

This will include branded London taxis appearing around the capital and at matches, forming the basis of a content series called ‘The Knowledge’.

The new front-of-shirt sponsor is scheduled to make its London Stadium debut during the BOYLE Sports Cup match against Lille on Saturday 9th August.

Nathan Thompson, Executive Director at West Ham United, said, “BOYLE Sports’ energy and ambition for growth makes them a natural fit as a partner for West Ham United and we are proud to be playing a pivotal role in their relaunch into the UK market.

“We are excited to work together with BOYLE Sports to deliver on our shared commitment to the growth of our football club and West Ham United’s UK and international supporter base.

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