West Ham Announces Alpari Sponsorship
West Ham United has extended its existing partnership with Alpari, the Forex Broker, in a new sponsorship agreement which will see the firm become the lead sponsor of the club.
As part of the sponsorship, the Alpari logo will appear on the front of the team’s shirts and training gear for three years starting at the beginning of the 2013/14 seasons. The brand will replace SBOBET as the club’s principal sponsor.
Karen Brady, West Ham United vice chairman said: ‘We are enthused and excited to enter into this new partnership with Alpari. This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better. This partnership demonstrates Alpari’s belief in our vision and ambition for the club and I know they are excited about how the sponsorship can build their brand.’
Daniel Skowronski, the chief executive of Alpari UK, commented: ‘Alpari is a leading global forex trading provider with significant growth ambitions. The Barclays Premier League is a truly global phenomenon with broadcast distribution now reaching in excess of 700 million households per season. Taking our partnership with West Ham United one stage further to Principal Sponsor was a logical step as we continue to build awareness for our products on the world stage.’
