West Ham Boosted By New Sponsorship
West Ham United has finally received some good news after the Premier League club announced a new shirt sponsorship deal with online bookmakers SBOBET, which will run until the end of next season.
West Ham had been without an official sponsor since the financial collapse of previous sponsor XL Holidays in September midway through a £7.5million three-year contract.
The SBOBET logo will appear on West Ham shirts for the first time in Monday’s Barclays Premier League clash with Tottenham.
The deal – described by West Ham as ‘lucrative’ – will also ensure increased exposure to the Bobby Moore Fund for Cancer Research UK.
The charity’s logo will appear on kit worn by West Ham’s academy sides and all junior replica shirts.
The club will provide details to supporters on the club’s official website of how supporters will be able to update their 2008/09 shirts free of charge.
The news comes as a major boost to West Ham which has been beset by financial problems in recent weeks.
The economic recession has taken its toll on the club’s Icelandic owners sending the parent company into administration whilst West Ham is also likely to be forced to pay a rumoured £30m compensation club to Sheffield United over the Carlos Tevez affair – an order the London club is currently looking to appeal against.
