West Ham Signs Monster Deal

Premier League football club West Ham United has announced a multi-year extension to its partnership with the club’s official energy drink partner, Monster Energy. 

The global energy drink has been a club partner since 2019. During that time, collaborations have highlighted the personalities of Hammers players’ through a number of sponsorship activations and digital content.

Popular content campaigns have included social media influencers the F2 Freestylers spending a day with the squad perfecting their skills and the players being quizzed in the ‘Hydrosport Hotseat’ series.

The extended partnership will see West Ham and Monster Energy continue to create content and experiences for West Ham fans, as Monster Energy looks to further develop its relationship with the club and its fanbase.

West Ham United’s Chief Commercial Officer, Nathan Thompson, said, “We are delighted to have extended our partnership with Monster Energy. As a business, they share our ambition to challenge the status quo and to stand out in their field.

“The success of this partnership is driven by both parties putting the West Ham United fanbase at the forefront of their planning. I look forward to seeing our fans benefit from the partnership over the coming months and years.”

Senior Vice President of Marketing at Monster Energy, Jimmy Goodrich, added, “It’s great to have extended what’s already been an exciting partnership with West Ham United and we look forward to growing our relationship with the club, and its UK and international fanbase, over the coming years.”

This is West Ham’s second partnership extension of the week, after renewing its deal with the club’s official e-wallet partner, Jeton.

West Ham was defeated by the current Premier League champions Manchester City in its opening game of the new season. An Erling Haaland brace ensured a 0-2 defeat for the Hammers at the London Stadium.