West Ham Strikes Deal With Xl Leisure

FA Premier League club West Ham United has signed a new three-year shirt
sponsorship deal with travel firm XL Leisure Group.

The new deal, which begins next season, will see the XL.com logo replace
existing sponsor Jobserve on the West Ham team shirts.

XL will also have a significant presence at the Upton Park stadium, including
a bespoke XL design covering the entire roof of the East Stand and branding on
the state-of-the-art LED pitch perimeter advertising system during matches.

This will extend further with XL.com offering a range of promotions and
competitions to West Ham United’s supporters, both on match-days and through web
incentives and direct mail channels.

XL is the fifth largest travel group in the UK, employing over 2,500 staff,
with divisions also in France, Germany, and Australia.