Whistle And Otro Announce Multi-year Partnership

Entertainment and sports media company Whistle has announced a multi-year strategic partnership with digital content studio OTRO.

The partnership will see the pair collaborate on the development and monetisation of content and IP formats globally, as well as focusing on programming strategy, co-creating premium content and developing experiential activations.

After evolving from a subscription business model, OTRO will join up with Whistle to launch OTRO’s new YouTube channel and other cross-platform social channels as well as co-developing and distributing new premium content formats. The digital content studio counts David Beckham, Lionel Messi, Zinedine Zidane and Neymar among its stable of talent, and in addition to creating content, Whistle will manage OTRO’s online merchandise store.

Michael Cohen, President, Whistle, said: “With Whistle’s deep understanding of how to think about IP and unlock revenue potential in today’s ecosystem and OTRO’s star talent and production capabilities, there’s a mutual synergy here for a dynamic partnership given our shared objectives to create around the passion points of our audiences.”

Adam Poulter, CEO, OTRO, added: “Having seen a strong audience grow on OTRO’s social channels for our exclusive content, we’re thrilled to be strategically partnering with Whistle and know it will lead to exciting developments for both businesses. Whistle’s social-first mindset is perfectly suited to OTRO and alongside Claire McArdle, our Chief Creative Officer who is leading the content delivery with Whistle, I’m already impressed by the premium content slate the combined forces are lining up.”