With Mental Health Awareness week underway, Rugby League World Champions Wigan Warriors have a video designed to demonstrate the power and strength in talking and sharing in challenges/concerns, titled ‘We’re all Wigan. We’re all Warriors.’
The video has been built in direct response to concerning rise in young male loneliness and suicide rates in Wigan and the surrounding areas.
The emotive piece encapsulates Wigan Warriors club culture of strength in vulnerability and the club’s ‘unique connectivity with the fans and community it represents.’
The piece, produced by Unmarked Agency, demonstrates that with-or-without the jersey, those associated with the club ‘remain human, navigating similar life experiences and emotions.’
Professor Chris Brookes, Wigan Warriors Chairman, said, “Wigan Warriors is deeply embedded in our community with our players seen as positive role models. I know from my many years working in our NHS how much men bottle up their feelings. These authentic accounts from our players will therefore be hugely impactful in breaking the stigmas which keep so many men from opening up on their true emotions.”
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