Wiggins & Le Col Launch New Cycling Range

Tour de France and Olympic champion Sir Bradley Wiggins has teamed up with British cycling brand Le Col to launch his own cycling brand ‘Le Col by Wiggins’.

Le Col is the brainchild of Wiggins’ former teammate and Team GB rider Yanto Barker, specialising in technical performance cycling apparel for consumers.

The partnership will also see Le Col become the technical kit supplier for Team Wiggins, the professional development team created by Sir Bradley Wiggins in 2015.

According to the brand, Wiggins will be fully involved in product development and design, working closely with Yanto and the Le Col team.

Yanto and Sir Bradley have worked together for the last two decades, when they lived, trained and raced together as juniors in Team GB.

Sir Bradley Wiggins said: “Throughout my career, I’ve always strived for perfection and demanded the very best kit to help me perform. The opportunity to partner with Le Col was a no-brainer, as I know Yanto shares this passion and produces the best technical kit on the market. I’m really excited about bringing my personal style and technical input to a brand already renowned for performance.

“I’ve always wanted to develop a cycling brand that brings cyclists the ultimate blend of professional performance and style. With a range that caters for committed club cyclists, social riders, through to supporting and inspiring juniors with seriously great performance kit.”

Yanto Barker, founder of Le Col, added: “When I started Le Col in 2011 I would often speak to Brad in the peloton about performance, style and design, so in a sense he was involved in Le Col from the very start. Even at that stage Brad was interested in designing his own range but obviously had other priorities.

“I’m delighted that he’s now joining us to create ‘Le Col by Wiggins’ where we’ll combine our shared relentless focus on performance and detail, allied to Bradley’s unique style and iconic status as Britain’s greatest ever cyclist, which will result in the most technical and stylish cycling product on the market.”

Le Col by Wiggins will launch later in 2018.