Wiggle & Strava Set To Incentivise Runners

Wiggle.com has partnered with Strava, the social network for athletes, to get runners of all levels to run their best mile in June.

As part of the collaboration there are over 100 pairs of running shoes, provided by Wiggle, up for grabs. Any runner who uploads a run at least one mile in distance and tags #MyMile in their activity title on Strava has the chance to win running shoes from Wiggle for themselves and up to ten of their Strava followers.

Wiggle.com has also recruited the help of current European One Mile Record holder, Steve Cram to provide his top running tips. 

Wiggle.com aims to help encourage people to run mile distance as it is an inclusive distance that all ages and abilities can participate in yet it also provides a test of speed and endurance for even the hardiest runners.

The collaboration aims to inspire runners to lace up their running shoes this month, accept the challenge to break their mile personal best and they could be taking home a brand-new pair of trainers.