UK gambling brand William Hill was revealed as a partner of the undisputed heavyweight championship fight between Oleksandr Usyk and Tyson Fury, ahead of the bout on 18th May.
William Hill received UK betting partner designation ahead of the highly anticipated boxing bout, which saw Usyk defeat Fury to clinch the title.
Through the agreement, the betting brand gained access to ‘Ring of Fire’ branding across its online platforms and retail estate.
Daryl West, Head of Sponsorship and Media at William Hill, said, “With the fight set to be broadcast across Sky Sports Box Office, DAZN and TNT Sports, this is a landmark deal for William Hill and we’re delighted to be a part of such a historic night for boxing.
“There’s nothing quite like a world title fight between two of the world’s best prize fighters, and with this the first heavyweight unification bout in 25 years, this is an event we’re very proud to be associated with.”
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