William Hill Starts Cheltenham Campaign
High-street bookmaker William Hill is running a tactical in-store poster campaign tailored around this month’s Cheltenham Festival that is to be carried through into online and press follow-up work.
Devised by William Hill’s integrated agency Billington Cartmell, the poster campaign incorporates two stages; a teaser burst which will run until 14th March followed by a second burst breaking on 15th March (the eve of the festival) and concluding as the festival ends on 19 March.
The teaser posters carries the slogan ‘Best prices – fact!’, including details of special offers available to William Hill customers throughout the Festival.
The Cheltenham Festival starts on Tuesday 16th March.
Click here to read about commercial revenue for the upcoming Festival in our exclusive interview with Peter McNeile, director of sponsorship at Cheltenham Racecourse.
