Williams F1 Signs Up Hr Sponsor

Pan-regional HR firm Randstad has struck a sponsorship deal with the AT&T
Williams F1 team ahead of the new Formula One season.

The three-year contract will see the Randstad logo appear on the nose of the
Williams car from the start of the 2007 season.

Randstad, which is active in 12 of the 17 countries which host F1 races, had
got involved with Williams last year as a secondary supplier of the team but the
new contract represents an expansion of the relationship to on-car sponsor.

‘As a fast growing company and the number three HR services provider in the
world, global brand recognition is of increasing importance, particularly in
Randstad’s growing markets,’ stated company CEO Ben Noteboom.

‘Our expanded partnership with the AT&T Williams team will help ensure
our employees are supported by a brand that is more and more recognised
worldwide.’