Williams Racing drive Gulf partnership forward
Williams Racing have signed a multi-year extension and expansion of its partnership with Gulf Oil International Ltd.
The relationship between the British Formula 1 team and Gulf first began in 2023. As per the new agreement, Gulf will continue to benefit from significant branding across driver uniforms and the car livery.
Last year, the Gulf x Williams Fan Livery Vote campaign saw 180,000 votes cast for the Bolder Than Bold livery – which ran at three Grands Prix.
An expanded deal will also see Gulf’s coffee brand Reviva become the official coffee partner to the team, which boasts Thai-British driver Alex Albon on its roster.
The Reviva logo will feature on the FW47 car to be driven by Albon and Spaniard Carlos Sainz.
James Vowles, Team Principal, said, “I am thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation.
“The introduction of Reviva as our official coffee partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”
CEO of Gulf Oil International UK Limited, Mike Jones, said, “We look forward to seeing [Reviva] on the world stage of Formula 1 through the Williams Racing partnership.
“We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets.”
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