Williams Racing and Kraken extend partnership into 2025
Williams Racing and Kraken have extended their partnership which will see the US crypto exchange’s logo continue to feature on their cars in 2025.
In 2025, Kraken’s branding will be even more visible on the Formula 1 team’s car driven by Alex Albon and Carlos Sainz, as well as on the driver suits, helmets, and team kit. Kraken will also continue as the presenting partner for five fan zones globally, ensuring more memorable experiences for fans.
Williams Racing and Kraken first partnered in 2023, and since then, they have continuously improved fan engagement by using digital technology to reach racing enthusiasts around the world.
The Formula 1 team have expanded their collaboration to deliver enhanced fan engagement and innovation.
The Grid Pass digital collectible programme, at the heart of the partnership, has given registered Williams fans access to special perks and rewards.
Kraken has also enhanced the Williams Racing Fan Zones, allowing nearly 200,000 visitors worldwide to meet the team, try out racing simulators, and see the cars up close. Additionally, Kraken has led two Rear Wing Takeover contests, where fan-designed artwork was featured on the Williams Racing car, offering a unique chance for supporters to be part of the sport.
Williams Racing grows both on and off the track with Kraken joining partners, including Komatsu, VAST Data, Keeper Security, Globant, and Mercado Libre, for the 2024 season and beyond.
Mayur Gupta, CMO of Kraken said, “We are thrilled to extend our partnership with Williams Racing into 2025 and excited to build on the momentum we’ve created together for a third consecutive year.
“Experiences at the intersection of Web3 and motorsports, like the Rear Wing Takeover contests and Grid Pass programme, are redefining fan engagement, giving back to supporters through both in-person and digital initiatives.”
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