Williams Racing to showcase robitaxi in new partnership
Williams Racing has agreed a new partnership with autonomous ride-hailing company Zoox.
The multi-year deal sees Zoox become an official regional partner to the UK-based Formula 1 team and benefit from its logo appearing on the Williams cars for this season’s US races, staring with the Las Vegas Grand Prix later this month.
Zoox, which describes itself as ‘reinventing personal transportation’, has recently produced a purpose-built robotaxi that will be showcased at Williams’ Las Vegas Fan Zone at the New York-New York hotel throughout race week.
The deal follows on from Williams’ recent partnership extensions with Gulf Oil International and Kraken.
Williams Racing Team Principal, James Vowles, said, “Williams Racing is excited to be bringing the future of mobility into Formula 1 and delighted to welcome Zoox as the first autonomous vehicle company to become a partner in the sport.
“At first glance this might seem an unlikely partnership — F1 is about pitting the best drivers in the world against each other, while Zoox is pioneering driverless travel — but both Williams and Zoox are operating at the leading edge of automotive technology and share core values in how we do business.
“We look forward to helping Zoox reach new audiences, starting in Las Vegas later this month.”
An independent subsidiary of Amazon, Zoox will be welcoming its first public riders into its purpose-built robotaxi in Las Vegas, starting in 2025.
Carly Wyatt, Zoox’s Head of Communications & Marketing, commented, “Partnering with Williams Racing reflects our shared values in the pursuit of performance and precision, and will allow Zoox to reach a new audience of Williams and F1 fans who embrace innovation and engineering excellence.
“This unique collaboration between a Formula 1 racing team and a robotaxi company presents an opportunity to provide deeper, behind-the-scenes insights into how these two industries are using similar cutting-edge technologies, including the latest advancements in AI, to reshape the future of both motorsports and mobility.”
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