williams Welcomes New Cypto Partner
British Formula 1 team Williams Racing has agreed a new global partnership with crypto platform Kraken.
Ahead of the Australian Grand Prix on 2nd April, Kraken has become Williams’ first official crypto and Web3 partner.
Kraken branding will adorn the Williams race car’s halo and rear wing for the remainder of the 2023 FIA Formula 1 World Championship season, as well as appearing driver race suits and team caps.
Kraken will also participate at selected Williams Racing fanzone initiatives throughout the season, with pop-up experiences in cities throughout the calendar, and produce content and experiences to ‘educate and engage fans about the value and mission of crypto and Web3.’
In addition, the pair will collaborate on the design of limited-edition caps for select Grands Prix.
James Bower, Commercial Director, Williams Racing, commented, “We are proud that Kraken is entering Formula 1 with Williams Racing, bringing together two of the most trusted and longest standing brands in our respective industries.
“We’re excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients and businesses through our network and events.”
Mayur Gupta, Kraken’s Chief Marketing Officer, added, “Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation and breakthrough performance.
“These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”
Image: Shutterstock
