Wimbledon Aces Multiple Partner Renewals
As The Championships begin at SW19, the All England Lawn Tennis Club (AELTC) has announced a series of commercial partnership renewals, across a variety of categories, effective for The Championships 2019 onwards.
On the official supplier front, the AELTC has extended partnerships with evian as The Championships’ official water; HSBC as the official bank; Lanson as the official champagne; and Stella Artois as the official beer of The Championships.
Wimbledon organisers have also announced the addition of American Express as the new official payments partner, effective from The Championships 2019 onwards, with further details to be announced following this year’s event.
On the broadcasting front, the AELTC has also extended its existing agreement with beIN Sport for the exclusive rights to The Championships in France and the Middle East & North Africa, with NHK in Japan, and with Telefonica in Spain.
If these #Wimbledon walls could talk…#TakeOnHistory pic.twitter.com/UnVSCAIdFU
— Wimbledon (@Wimbledon) July 2, 2018
“Our commercial strategy has always been founded on building long-term relationships that deliver mutual value to us and to our partners,” commented Mick Desmond, commercial & media director at the AELTC.
“The investment we are making in our master plan, in our brand through In Pursuit of Greatness, in our production through Wimbledon Broadcast Services, and in our digital, content and audience strategies has been recognised by our partners as proof of our intent to continue to build on and grow our commercial product in support of these partnerships, and to ensure that we are working collaboratively with the interests of all of our brands at heart.”
Ahead of The Championships, which begin today (Monday), Alexandra Willis, the AELTC’s head of digital and content discussed the different ways that Wimbledon bids to separate itself from the rest of the pack. Read more here.
