Wimbledon Comes Out On Top Of Seventh YouGov Sport Buzz Report

Wimbledon has topped the list of the UK’s ‘buzziest’ sport teams, events and leagues from 2019, according to new research released by YouGov Sport.

The seventh annual SportsIndex Buzz Report reveals the sporting events and properties which generated the most positive chatter amongst the UK public in 2019, and for the first time this year, international data is also included.

Topping the list was the Wimbledon Championships, with the latter half of the year’s Rugby World Cup coming in a close second. It was a strong year for rugby with the Guinness Six Nations also making a top five spot.

Women’s football was also majorly represented, with both the FIFA Women’s World Cup and the England Women’s National Football Team making it into the top five. It is the first time that female-only sport properties have done so in YouGov Sport’s yearly study. 

Frank Saez, founder and Managing Director of YouGov Sport, a category partner of the Sport Industry Awards 2020, says the rankings show the potential inherent in women’s sport as it continues to grow: “Three of the top four are women’s or mixed properties, with the Women’s World Cup and the England team missing out on top place by a fine margin,” he said. 

“It shows that, given the right platform, there’s plenty of appetite out there for women’s sport but marketers have to find ways of keeping it in the spotlight. As some of the sports who have fallen out of the top ten this year have found, that’s easier said than done.”

2019 was also a good year for cricket in the UK. The ICC World Cup took place on British soil and ended with a final that will live long in the memory. That was followed by an epic Ashes series which provided its own memorable moments. 

Both the World Cup and the England Test Cricket Team feature highly in YouGov’s list, coming in ahead of both the Premier League and the Champions League.