After recently announcing plans to move to a new stadium, AFC Wimbledon has begun its search to find a naming partner for the ground, which will see the team return home to the club’s original Plough Lane site in Wimbledon.
The 20,000 seater stadium will be owned by the fans and “reflect the ethos of the club and its wider community,” according to the official press release.
A full planning application has been submitted and will play a crucial role in the future progress of the club since its re-birth in 2002.
The club has appointed Sport Collective to work with them to develop the new stadium commercial programme and to find suitable partners.
Erik Samuelson, chief executive of AFC Wimbledon said: “It’s been no secret this club wants to move back home to Plough Lane and now we have the opportunity to do so. To help make this a reality and to continue the club’s growth we want to work with brands who share our ethos and vision. We are delighted to work with Sport Collective to help us achieve this.”
Peter Daire, director at Sport Collective added: “Wimbledon is completely unique. From winning the most famous FA Cup Final of the modern era to its re-birth and subsequent rapid rise, AFC Wimbledon is owned and operated by fans.
“The stunning new stadium is the next chapter, it offers brands a great opportunity to be part of a story that generates global attention”.
Image: © Getty Images