Wolf Blass Signs Wru Sponsorship Deal

Australian wine-maker Wolf Blass has signed a six-figure, two-year sponsorship
deal with the Welsh Rugby Union for pouring rights at the Millennium Stadium.

The deal, negotiated by Frontiers Group (UK) Limited, represents the WRU’s
first ever wine partnership and will see the Wolf Blass brand sold at the
Millennium Stadium throughout public retail outlets and in all corporate
hospitality facilities.

In addition, spectators will have the opportunity to sample and purchase wine
at a Wolf Blass branded trailer at Gate 3 in the stadium on all international
match days.  

In addition to pouring rights, Wolf Blass will enjoy a raft of benefits
including extensive brand awareness, tickets, use of facilities and access to a
number of Welsh players for promotional use.

The new partnership extends Wolf Blass’ strong association with sport in the
UK. The brand is already the exclusive wine partner to the Rugby Football Union
and to the seven international cricket Test Match Grounds.