Wolff Launches Womens’ Motorsport Initiative
Ex-Williams Formula One test driver, Susie Wolff and The Motor Sports Association, governing body of UK motorsport, have launched Dare To Be Different, a new initiative that looks to inspire, connect and celebrate women who work in motorsport.
Dare To Be Different is about increasing female participation, on the track and in all aspects of the sport as well as other perceived male-dominated industries. It will create an online community, and bring young girls (aged 8-14) together with sports’ women in a series of events.
The initiative is not focused on finding the next female Formula One driver, but to change preconceptions. In the coming months, an integrated online community will be formed across a new website and social channels.
Susie Wolff said: “Our main aim with Dare To Be Different is to drive female talent. This is an ambitious and long-term project that will build an online community of women from all over the world. It will connect them through a shared passion and empower them to become the next wave of role models, whilst also providing access to some of the most successful female names in the sport.
“Our UK events for young girls will boost awareness and demonstrate the varied and exciting areas of the sport – showing that they too can dare to be different. I’m proud to launch today and must thank my team and our ambassadors for their invaluable contribution and dedication to the project.”
Ambassadors have also been confirmed as; Williams Martini Racing deputy team principal, Claire Williams, who will be a speaker at Sport Industry NextGen: A Celebration; Sky Sports News HQ reporter, Rachel Brookes and British Racing driver, Alice Powell.
