Premier League football club Wolverhampton Wanderers has partnered with 6686 Sport.
The sponsorship, agreed earlier this year, sees the online sportsbook become the club’s official sleeve partner with its branding featuring on Wolves’ men’s first-team sleeves on both the home and away kits.
In addition to featuring on all Wolves’ playing and adult replica kits this season, 6686 Sport will also feature on the club’s double row LED advertising system during all Premier League games at the 32,000-capacity Molineux Stadium.
6686 Sport will also be ‘creating unique content’ with the Wolves first-team, as well as being named as the club’s Asian betting partner in the multi-faceted deal.
Russell Jones, General Manager for Marketing and Commercial Growth at Wolves, said, “We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night.
“This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.
“We’re looking forward to the 2023/24 season alongside 6686 Sport, and I look forward to seeing the 6686 Sport branding in place at Molineux for our first home Premier League fixture against Brighton this weekend.”
Danny Chen, Brand Manager at 6686 Sport, added, “We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionize the world of sports betting. With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.
“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.