Wolves Score New Main Shirt Sponsor In ‘record’ Deal
Wolverhampton Wanderers FC has penned a two-year principal and front of shirt partnership with Debet, which will take effect from the 2024/25 season.
As per the agreement, the Vietnamese betting brand’s logo will feature on Wolves’ match-day and training kits.
Although further terms of the contract were not revealed, the club says the partnership is the most lucrative in its history.
Debet replaces AstroPay, which had been Wolves’ main shirt sponsor sine the 2019/20 season. That deal was worth $7.5m (£5.9m) per year according to GlobalData.
The deal will run until the end of the 2025/26 season, before the Premier League introduces a ban on shirt sponsorship deals with gambling companies from the following campaign.
Launched in 2019, the online sportsbook is one of the fastest growing betting platforms in Southeast Asia.
“We are delighted to announce this record partnership between Wolves and Debet,” said Russell Jones, General Manager for Marketing and Commercial Growth at Wolves.
“Since our discussions began, we’ve been impressed with their professional approach, and their appointment of knowledgeable individuals, who will be dedicated to making sure this partnership is a success.
“We look forward to working with Debet over the next two seasons to grow the presence of both brands internationally.”
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