wolves Drink To Partner Extension

Premier League football club Wolverhampton Wanderers has extended its partnership with multi-national brewing company Molson Coors.

The long-standing agreement sees Molson Coors remain Wolves’ official beverage supplier with a view to providing ‘benefits and matchday experience improvements’ for supporters attending matches at the club’s 32,000-capacity home stadium, Molineux.

The improvements will include base flow pouring of drinks which has been installed recently, as well as fast pouring, while Molson Coors have broadened the products available with the introduction of lager brands Madri and Pravha.

Vinny Clark, General Manager for Commercial Operations, said, “I’m delighted to extend our long-running partnership with Molson Coors who have provided great support to the club over many years.

“When we looked at renewing the partnership, we wanted to reset our operating model and put fan experience at the top of our priorities. We are achieving this by directing Molson Coors investment into infrastructure improvements across the venue with the aim of reducing wait times. Some of these improvements have already been made during the 2022/23 season and fans can expect to see further improvements across our new long-term agreement.

“We are pleased Molson Coors have embraced our vision for range expansion across the venue. Traditionally, the focus of the partnership had been centred around the Carling brand and, whilst still available, we have seen great successes in the uptake of new products. We have a commitment to continue to review the range on an ongoing basis so we can look to provide a good, better, best product range at Molineux for our fans to enjoy.”

Mike Satchwell, Regional Director at Molson Coors, added, “We are delighted to renew our long standing and productive partnership with Wolves. Over the many years Molson Coors have worked alongside the club and the relationship has grown in strength.

“It demonstrates some great examples of how a true partnership can help realise one another’s ambitions and ideas. Furthermore, this opportunity give Molson Coors great pleasure in knowing we can continue to build on that excellent progressive work together that improves the experience for both the fans and the local community.”