Shorts: Wolves, Ee, Teamviewer

Wolverhampton Wanderers has extended its partnership with hospitality providers Levy. 

Under the renewal, Levy will serve as the Premier League club’s new retail partners and will manage the Wolves Megastore at Molineux as well as the club’s online store. 

Levy Merchandising will also design and manufacture a wide range of sportswear, which includes leisure and fan wear. 

Jon Davies, Manging Director of Levy UK + Ireland, said, “We’re excited to strengthen the partnership between Levy UK + Ireland and Wolves. By taking on the retail operations we can boost the retail offer, amplify the club’s identity, and enhance the fan experience within both the retail and food and drink arenas. 

“We have a reputation for excellence, quality and innovation and Levy Merchandising is committed to improving the matchday journey at Molineux and beyond.” 

Yesterday, Wolverhampton Wanderers announced their new partnership with Japanese J- L team Shonan Bellmare.  

UK mobile network operator EE has created a set of British Sign Language (BSL) training tops in partnership with the FA, which will be worn by the Lionesses. 

As part of the ‘Support. It’s in your hands’ campaign, launched by EE, last month, the Lionesses will be wearing training tops that display the players name in the BSL fingerspelling alphabet before their European Qualifier against Sweden, tonight. 

EE will raise money for the Royal Association of Deaf People through an auction of these ‘Signed Shirts’. 

Pete Jeavons, Marketing Communications Director, EE said, “By promoting British Sign Language during a high-profile competitive game between two of the best sides in the world, we hope to encourage both deaf and non-deaf communities to embrace this essential form of communication. As the lead partner of the Home Nations Football Associations, we are committed to making football accessible for everyone.

“We hope football fans will use this opportunity to not only support the Lionesses but to also learn more about BSL, so we can help everyone feel a part of the football conversation”. 

German remote access computer software brandTeamViewer has launched SheSportTech, an initiative designed to inspire and support women to pivot towards a career in sports technology.

The SheSportTech Pathway offers five recipients the chance to be paired up with a female professional working in sport technology, which includes roles at Manchester United and the Mercedes-AMG PETRONAS Formula 1 Team. This professional will provide support, guidance, and advice based on their experiences.

Recipients will also each receive a €1,500 training grant to help support their development.

The initiative’s creative campaign showcases the variety of female talent that includes Mary Earps, Ella Toone, Katie Zelem, Hinata Miyazawa, and Nikita Parris.

Faith Wheller, VP of Brand, Sports and Integrated Marketing Communications at TeamViewer, commented, “At TeamViewer, we believe that technology is made better by a diverse workforce. And we know that representation matters in making women feel that sport tech is a field where they could thrive, which is why our campaign brings all these amazing women – and their roles – into the spotlight. We’re hoping their stories will inspire more women to join the industry. Applying for the grants and experiences within our SheSportTech program can be a great step in this direction.”

The PBM Racing Team, the winner of last year’s British Superbike Championship (BSB), has announced electrical supplier Hager as its new title partner.

The first round of the 2024 BSB season will take place on 21st and 22nd April at the Circuito de Navarra in Spain, with testing taking place this weekend (6th and 7th April) at Donnington Park.

Bruce Davies, Managing Director, Hager UK, said, “It was going to happen one day, and now the time is right. We have been part of the team now for ten years and given all the speculation around the future for 2024, it was never in doubt that Hager would be back to support the next step in the PBM story under the leadership of Jordan and Frank.

“This a great opportunity for Hager and PBM to further engage with our customers, providing them with an unrivalled experience whilst supporting Glenn and the team in the quest to achieve an unprecedented tenth title. Our desire to be a part of this was something that I was not going to pass on.”

British Racing has launched a new communications campaign, HorsePWR, to promote the facts around welfare in horseracing. 

The campaign’s name revolves around the need to better educate people around ‘purpose, welfare and responsibility’ within British Racing, and learn the high welfare and safety standards that ‘underpin British racing’. 

Gabi Whitfield, Head of Welfare Communications, Great British Racing said, “This is a positive shift for British racing. The public want to know that horses bred for racing are leading good lives, that racing acts responsibly and in the best interests of the horse, and that all efforts are being made to reduce risk wherever possible. That’s why HorsePWR has been created. And it will cover the full spectrum, from helping rebut misinformation through to promoting the many aspects of racehorse welfare that the sport can be rightly proud of.”