Wolves Signs Adidas Kit Deal

Newly crowned winners of the Sky Bet Championship, Wolverhampton Wanderers, has announced a new four-year partnership with adidas, which will see the sportswear company become the club’s official technical kit supplier.

adidas’ deal will run until the 2021/22 season, supplying kit to the newly promoted Premier League club. adidas will be replacing Puma, who has supplied the club’s kit for five successive seasons.

The deal will include the provision of both home and away kits, as well as training wear, all of which will be available for supporters to purchase in the coming months.

Wolves managing director, Laurie Dalrymple said: “This is a hugely significant partnership for the club as we look to not only take our brand of football into the Premier League, but also take the brand of Wolves to a global audience.

“We went through a stringent process to find the most suitable partner that shared our vision and could deliver on some of our key aspirations.

“adidas is the biggest football brand on the planet. They have a quality and brand integrity that we knew would match our desire to reach fans in unchartered territories.

“However, most importantly perhaps for the team, adidas will provide us with a kit that underpins high performance, and for supporters, provides us with a return to Wolves’ classic old gold.

“We must also thank Puma for an excellent five seasons as our kit partner, in which time they have produced some of the most successful kits in the club’s history.”

Ashley Swain, director of clubs at adidas UK, said: “After an incredible season and a well-deserved return to the top flight we’re delighted to confirm a long-term partnership with Wolverhampton Wanderers.

“The club are looking to the future with big ambitions and we feel excited to be a part of their journey.”

The club has also confirmed that its shirt sponsorship deal with The Money Shop has been “mutually concluded” a season early. A new shirt sponsor has not yet been confirmed.

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