Wolves Strengthen Marketing Strategy
Wolverhampton Wanderers have appointed data management firm CCR as its preferred data cleansing supplier, in a bid to bolster its direct marketing strategies.
The Championship football club becomes one of the first to use CCR’s new data cleansing and enrichment solution, ADAM, launched onto the market last month following successful trials.
According to the firm, it is the first product of its kind in the UK to include both Equifax and Experian new address data as well as data enrichment solutions such as factual wealth information and Facebook data.
Laura Gabbidon, marketing manager at Wolves commented: ‘Having a clean and accurate database is an essential foundation for evolving and delivering our supporter development strategy.’
‘ADAM will play an essential role in this, with CCR already having drilled down into our data and objectives to provide us with an in depth view of our core data issues and the opportunities we have across different segments of our database. We’re confident that this insightful and measured approach will help us to improve the return on investment of our direct marketing campaigns.’
Chris Turner, director of business development at CCR, added: ‘We believe that Adam is arguably the most advanced data cleansing and enrichment solution on the market. That’s why Equifax and Experian have made us the only company that they both trust with their best data.’
‘For Wolves, the important thing is ADAM’s unique data and processing technology will lead to superior accuracy in data matching while our ability to provide segmented auditing and cleansing means the right data can be managed in the right way.’
