Women In Football Rebrands For New Phase Of Growth

Women in Football has announced a new phase of its growth with the launch of a new manifesto and brand. 

The move comes in response to the findings from what the organisation says is its biggest-ever survey, the results of which conclude that two thirds of women have experienced gender discrimination in the workplace.  

The survey was sent out to over 4,000 members, and shows that 66% of women have experienced gender discrimination in the footballing workplace, but that just 12% of the incidents were reported. 82% meanwhile, say they have faced obstacles in their career.

According to the survey, when problems were reported, incidents were often ‘brushed under the carpet’. According to Women in Football, ‘the mis-used term “banter” [was] the most common form of discrimination’. 

52% of the survey’s respondents say they have experienced or witnessed such discrimination.

The new brand was created in partnership with creative agency Iris and supported through investment from Women in Football’s lead partner Barclays. It includes a manifesto and brand identity which aims to galvanise and build the network, to push the industry forward and create positive change. 

“Women in Football is already a reality, however, change on an institutional level is not happening as fast as the world demands it. Women in football is no longer a ‘nice to have’ – it is fundamental to the success of the industry – and it’s just good business,” said Lisa Parfitt, a Women in Football Board Member.
 
“Football as an industry provides an abundance of opportunities for all career paths to benefit from the involvement of women – from finance to physio – but, as our survey shows, there’s still a lot of work to do to make the football industry truly diverse and gender inclusive. 
 
“Whilst a new brand won’t do this job alone, it is vital we have a clear and consistent voice that helps communicate our organisation – our passion, integrity, thought leadership and most importantly how we drive change by working with our members and the industry as a collective. 
 
“We can’t thank Iris and Barclays enough for their exceptional support. With a deep understanding and passion for what we do Iris have created a fresh, vibrant brand which will support our existing and new initiatives and supercharge our next phase of growth.”

As part of the new phase of growth, Women in Football is also driving new initiatives, revealing that it is in advanced plans to launch a Women in Football Youth Council, enhancing the opportunities for young women. The organisation has also confirmed that there will now be two recipients of the Vikki Orvice Memorial Directorship Scheme, which equips young leaders with the skills necessary to seek board positions by working closely with the Women in Football board for a year.

We are a network of 4,000 women and men transforming the football industry for the better.

We are empowering our members with knowledge, expertise and collective support to create a stronger, brighter and more diverse future.