Unilever teams up with UEFA for Women’s Euro 2025
UK consumer goods company Unilever has announced a new sponsorship agreement with UEFA for the Women’s Euro 2025 Championships.
Included in the deal are eight Unilever-owned food and personal care brands, including Dove, Rexona (Sure), Dove, Axe, Simple, Calve, Amora, and Knorr.
The partnership builds on the previous collaboration between Unilever and UEFA for last year’s men’s Euro 20204 tournament, which was activated across 16 brands and 24 markets.
UEFA and Unilever will lead integrated brand campaigns throughout the competition, which will take place in Switzerland between 2nd and 27th July.
Unilever is also a partner of the men’s FIFA World Cup 2026 in North America, the Women’s World Cup 2027, as well as the Africa Cup of Nations, and Copa America.
“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” said Fulvio Guarneri, General Manager at Unilever Personal Care Europe.
Guy-Laurent Epstein, Marketing Director at UEFA, added, “Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025.
“The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”
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