Women’s Six Nations Appoints Csm As Sponsorship Agency

The Women’s Six Nations has appointed CSM Sport and Entertainment as strategic partner and exclusive sponsorship agency. 

The agency will source new commercial partners for the annual rugby championship, having already provided a strategic brand review for the property.

The review saw qualitative and quantitative research carried out into current perceptions of the Women’s Six Nations to help to establish a target audience, fan base and commercial strategy for the tournament which will now be used to aid future growth.

Charlie McEwen, CEO of Rugby and Special Projects at CSM said, ‘It’s been fantastic working with the Women’s Six Nations to reposition the brand and establish the foundations for future growth. At CSM, we have a rich heritage working in rugby and will look to leverage the experience and understanding we have across the business, to propel the competition on its new journey. The opportunity with women’s rugby has never been greater, so we look forward to finding future commercial partners for the property.” 

Ben Morel, CEO of Six Nations Rugby added, ‘The development of the Women’s Six Nations is an absolute priority for me and it’s fantastic to have CSM working with us to help refresh our offering and secure new partnerships. We are confident that their strong history in rugby, coupled with our own expertise, will bring about an exciting new chapter for the Women’s Six Nations.” 

The Women’s Six Nations began in 1996 as a Home Nations tournament before growing to its current format of six teams in 2002.