Women’s sport, fandom and the untapped opportunity

On Thursday 13th March, SIG Member organisation Sport UNLIMITED will be hosting a free-to-attend event exploring how brands and rightsholders can convert existing lovers of sport into lovers of the women’s game.

According to the sports marketing agency’s recent nation-wide research, only 1 in 10 adults actively follow women’s sport on a regular basis, but 48% are open to following it in the future, making this audience an open goal for organisations in the space.

With the help of Sport UNLIMITED’s Human Understanding Lab, the event will unpick who brands and rightsholders should be targeting and which emotional levers they should be pulling to drive action among potential future fans.

📆 Thursday 13th March
⏰ 9am arrival for 9.30 start
📍30 Fenchurch Street, London, EC3M 3BD

On the panel:

◦ Andy Walton, Group Account Director, Sport UNLIMITED
◦ Caz Nicholls, Head of Comms – Planning, Strategy & Engagement, ECB
◦ Matt Farnes, Women’s Rugby Marketing Manager, England Rugby
◦ Sophie Marsh, Senior Account Director, Sport UNLIMITED
◦ Dr Simon Collister, Director, Human Understanding Lab

Space is limited so sign up now to guarantee your spot.