World Cup Boosts Budweiser Sales
Budweiser’s sponsorship of the World Cup in South Africa has helped to lift its revenue to £5.9bn – boosting net profit to £737m.??
The Anheuser-Busch InBev owned brand was the official beer partner to the World Cup in South Africa.??
In the three months to 30th June Budweiser volumes increased by 70% in the UK meaning Anheuser-Busch InBev reported a 4.1% sales increase in the second quarter of the year.
??The company invested heavily to back its World Cup sponsorship and its sales and marketing spend grew by 10.0%.
?Sales and marketing spend grew by 10.0% as the company invested heavily to back its World Cup sponsorship.
Budweiser launched a global multimedia campaign surrounding the World Cup with a football-themed online reality show and its largest ever on-pack promotion in the UK.
