World Cup To Help Sa Football Cross Racial Divide

Speaking exclusively to Sportindustry.biz’s sibling website in South Africa, South African sports PR expert Marcus Brewster has stated his belief that the World Cup will ‘build a bridge’ between the existing fan base for the sport in South Africa and new supporters that has hitherto been separated by a racial divide.

In a one-on-one interview with Sportindustry.co.za, Brewster, who has been named as one of the judges for the inaugural Virgin Active Sport Industry Awards in South Africa, explained about the impact the World Cup will have on domestic football in the country:

‘Hopefully the World Cup will bring the realisation that there is tremendous value in commercialising football, but more than that, in this country, football – in particular South African football – has never crossed the racial divide.

‘If nothing else, the World Cup will build a bridge between South African football’s traditional fan base and new supporters.’

Brewster, founder of PR agency Brewster Publicity, is one of the first names announced for the Judging Panel – a role in which he will be responsible for helping to choose the inaugural Awards’ winners.

To learn more about the Virgin Active Sport Industry Awards and to read the full interview with Marcus Brewster, visit www.sportindustry.co.za.