World Match Racing Tour Signs Garrard

The World Match Racing Tour has signed a new exclusive partnership with Garrard to become the Official Jeweller and Silversmith to the Tour.  ? ?

As part of the 3-year agreement, a new Garrard-created Tour trophy will be unveiled at the season finale, the Monsoon Cup, in November after which it will be on display at the jeweller’s London store and other Garrard stores throughout the year. ??

Garrard will also be creating a limited number of nautical themed jewellery to mark the partnership.? ?

As an Official Tour Partner, the Garrard brand will be integrated across the Tour’s multimedia channels and marketing campaigns while hospitality packages, including ‘evening functions hosted by Garrard’ will be created for the company’s guests.??

Garrard will also have the opportunity to host two VIP events in association with the Tour at their London store each year.? ?

Jim O’Toole, CEO of the World Match Racing Tour, said: ‘It’s a pleasure to welcome Garrard as a new partner to the World Match Racing Tour. Garrard has a rich, individual history with some great sporting associations and we’re delighted to become a part of that family’.

??’We’re in an exciting phase of growth on the Tour and we look forward to working closely with Garrard to cement their link to sailing by incorporating their brand into both the Tour and our global fanbase’.? ?

Eric Deardorff, CEO of Garrard & Co Ltd, added: ‘We are honoured to continue our rich, 235-year history with world-class sailing venues by designing the ISAF 2011 Match Racing World Championship trophy’.

??’To further enhance our involvement with sailing enthusiasts, Garrard is launching ‘Nautical’ – a sterling silver collection of nautical-themed jewellery that, alongside our 18ct gold fine jewellery collections, will be available at key events throughout the Tour and at our London flagship store on Albemarle St. We are really looking forward to working with the World Match Racing Tour’.