World Rally Promoter Unveils Rebrand
International Sportsworld Communicators Ltd (ISC), the championship promoter of the FIA World Rally Championship, has announced it is to be re-branded as North One Sport Ltd.
The change, which comes into effect immediately, marks a new identity for the company that has developed a strong reputation in motorsport since being founded by Bernie Ecclestone in 1982.
ISC was then acquired by Prodrive boss David Richards and Apax Partners in 2000 before its acquisition by North One Television in 2007, which represented a full change in ownership for the company.
From 2010, North One Sport becomes the WRC’s first official championship promoter with the overall aim of improving the WRC product, extending its reach and appeal, and better promoting the championship as a whole.
North One Sport has been part of a larger group of North One companies since being acquired by the production company in 2007.
