World Rugby Acquires .rugby Domain

15 Mar 2018 | tshego

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World Rugby has announced that it has secured the .rugby web domain name on a global basis as part of a digital rebrand, and will launch it across its properties in 2018.

The acquistion will see the international federation move to ‘World.Rugby’ as part of the digital re-brand and the .rugby domain name will also be available to unions, regional associations and key stakeholders.

The domain name has been secured by World Rugby for the benefit of the global rugby community and opens the door to a single global digital identity.

The process to obtain the .rugby domain began in 2012, when World Rugby partnered with Roar Domains, a US-based company. World Rugby and Roar Domains were successful in winning the rights following an extensive process backed by all national member unions, national bodies and fans around the world.

World Rugby chief executive Brett Gosper said: “This is an exciting moment for a growing, global sport. The .rugby domain defines the sport and will build a truly global community with one identity. Ensuring that .rugby was kept within the sport for the benefit of global rugby is in line with our strategic mission to protect and promote the sport, uniting the community and furthering our audience reach.”

Roar founder and chairman Ryan Nelson said: “Roar commends World Rugby’s commitment in building a global digital brand for its sport. There is no better brand than the name of the sport itself. Roar looks forward to working with World Rugby to launch the .rugby name for the benefit of unions, clubs, players and fans around the world.”