World Rugby Launches Free Streaming Platform
World Rugby has announced the launch of RugbyPass TV, a world-class streaming platform created to connect rugby fans across the globe more deeply with the game they love, for free.
Launching ahead of Rugby World Cup 2023 in France, which begins on 8th September, RugbyPass TV aims to build on World Rugby’s strategic mission to grow the global game by making the sport more accessible.
According to World Rugby, the new platform will showcase the men’s and women’s Rugby World Cups, WXV and the HSBC SVNS with exclusive behind the scenes, documentary and feature content produced by World Rugby Studios involving the sport’s biggest stars.
The platform will ensure that the 10th edition of the men’s event in the sport’s 200th anniversary year will be the most widely accessible rugby event ever, providing the destination for live coverage for nations where deals do not exist or where rights-holders are not showing all matches live.
Alan Gilpin, Chief Executive Officer of World Rugby, said, “We are excited to be launching RugbyPass TV for fans around the world. This important move builds on the recent acquisition of RugbyPass and the strengthening of our fan engagement capability. It represents a key strategy in our mission to make rugby truly global by making the sport more accessible and more relevant to more people.
“This is a statement of intent to set the sport up for success, for all our unions, regions and the wider rugby ecosystem, and a result of a significant business transformation to convert our vision into meaningful growth outcomes. RugbyPass TV will deepen connections with audiences and accelerate growth beyond our traditional markets.”
James Rothwell, Chief Marketing and Content Officer, added, “This is an opportunity for rugby fans around the world to get closer to the game we love. Rugby is an incredible sport, and we want to deepen the connection it has with new and existing fans through live rights, never seen before archive content, and our World Rugby Studios original programming. RugbyPass TV is the destination for global rugby content.”
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