World Rugby Partners With Tiktok For Rwc
World Rugby has teamed up with TikTok to launch its own channel and hashtag challenge on the video-sharing platform for the 2019 Rugby World Cup.
The #RugbyFever challenge will be available in the UK, France, Italy, Australia, Japan and Argentina and encourages fans to share their excitement about the tournament.
The sport’s governing body has also launched a channel on the platform to showcase its own tournament videos featuring teams, players and behind the scenes clips, with the channel already gaining over 15.5k followers.
Marissa Pace, Head of Marketing, World Rugby, said: “World Rugby is committed to expanding our content to a younger audience. As Tik Tok is a market leader in that space, our teams are working hard to create engaging opportunities with new fans of the sport.
“The #RugbyFever challenge is just one example of this, with over 12m people engaging with the challenge in the last three days. Tik Tok users can look forward to more great content from us throughout the tournament and we’re excited to see what content will be produced by fans throughout the event.”
Normanno Pisani, Europe Strategy Manager, TikTok said: “This is a great opportunity for our creators to join the celebration of this year’s tournament while sharing their creativity and passion for the game. We are honoured to have this prestigious organisation in our already-extensive list of sports and event partners and we look forward to continuing to work closely with them.”
World Rugby has made it a priority to get more people involved with the game, with 1.8m new players in Asia inspired to take up the sport in the lead-up to the 2019 tournament.
