world Rugby To Launch ‘sportainment’ Sevens Series
World Rugby has unveiled a new framework for the future of the Sevens World Series, the annual series of international rugby sevens tournaments.
World Rugby has stated that it plans to embrace its ‘sportainment’ DNA by combining sport and fan entertainment at some of ‘the world’s best-loved locations.’
The remodelled Sevens World Series will include seven festival-style events, in seven different global destinations, across seven months, featuring the best 12 men’s and 12 women’s rugby sevens teams. The remodelled series is set to kick off in December 2023.
The move is designed to attract a younger, more diverse, and global fanbase while generating greater revenues to reinvest in players and teams.
A new hosting model will see World Rugby’s event division, World Rugby EventsCo, assume greater responsibility for the delivery of the events, working in partnership with host organisations.
The series will also commit to fully embracing gender parity with all seven rounds featuring combined men’s and women’s events, with both genders receiving equal participation fees.
Following consultation with the participating nations, the men’s Series will reduce from 16 to 12 teams, aligning with the Olympic competition model and bringing the number of men’s and women’s teams even, while allowing for more optimal match scheduling opportunities.
An annual ‘Grand Finale’ event will take place in the seventh round, which will see the top eight ranked teams after six rounds compete to be crowned Series champions, while the teams ranked ninth to 12th will join the top four ranked teams from the Challenger Series in a high stakes relegation play-off competition which will see four teams secure their places in the next edition of the Series.
The four unsuccessful teams will go into regional competitions to qualify for the next Challenger Series, which comprises of 12 men’s and 12 women’s teams competing in the second level of international rugby sevens.
World Rugby Chief Executive Alan Gilpin, said, “The reimagined Sevens World Series will be a game-changer for the global growth of the game. Research insights have demonstrated that sevens plays a vital role in reaching and engaging new rugby fans, particularly in emerging rugby nations and with younger audiences. World Rugby is fully committed to the sustainable growth, innovation and success of rugby sevens as a highly impactful and successful Olympic sport with a bright future.
“We have consulted widely with a multitude of stakeholders to achieve our shared aim of making rugby more relevant and accessible to more young people, more of the time, and in doing so growing the reach of rugby while ensuring player welfare is sacrosanct and further cementing the successful positioning of rugby sevens on the Olympic sport programme.
“Moving to full gender parity between the men’s and women’s Series reflects not just our commitment to accelerating the women’s game, but also recognition of the powerful personalities who are inspiring a new generation of fans across the globe.”
World Rugby Chief Revenue and Fan Engagement Officer Richard Heaselgrave, added, “The simple aim of the remodelled Series is to grow the game by reaching more fans, generating greater revenues to reinvest in performance, and deliver bigger, better and more engaging and entertaining event experiences for fans in the stadium, interacting online or watching on broadcast around the world.
“Fans will be at the heart of the action as the Series will chase the sun, mixing the best of sport and entertainment to create unmissable live event experiences with a festival atmosphere in seven iconic global destinations, which will broaden rugby sevens’ appeal and attract new audiences.”
Confirmed hosts, competition dates and a new brand identity will be announced in the coming months, with the first edition of the remodelled Series to run from December 2023 through June 2024.
