World Table Tennis Announces Four Agency Appointments

World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation, has announced the appointment of four partner agencies as it looks to elevate table tennis’s global standing.

After the recent unveiling of WTT’s Strategic Partnership with IMG, the organisation has also entered into collaborations with a number of partners, including the IMG-owned 160over90.

According to WTT, the partnership with 160over90 will ‘formulate a global promotion strategy’ for the sport. 

The partnership will be ‘built by completing detailed analysis of the existing table tennis fanbase around the world, as well as identifying new high-value markets, understanding how to attract new audiences to the revamped WTT events and digital offering.

“The 160over90 team is already enjoying working on what is a very forward-thinking repositioning of table tennis through WTT, said Robin Clarke, SVP, International, 160over90.

“The ability to identify future markets and build out the relevant campaign narratives for target audiences will give WTT a head start to engage in markets and expand their proposition. We are excited to be doing this alongside the role our colleagues from IMG are playing, bringing to bear the strength of the Endeavor network for WTT.” 

Alongside 160over90, WTT has also appointed US agency Pumpjack Dataworks to drive digital engagement. The agency will create a mobile app to serve fans with ‘personalised digital content’ as well as acting as a vehicle for driving ticket and merchandising sales as well as OTT subscriptions.

WTT has also appointed consultancy Gemba to evaluate its sponsorship and media rights, and global brand agency Superunion to create the organisation’s visual identity.

“We are delighted to have on board with us a number of first-in-class partners, 160over90, Pumpjack Dataworks, Gemba and Superunion, who, together with IMG, are enabling us to drive table tennis to unprecedented and incredibly exciting heights,” said Matt Pound, Director, WTT.

“All of these partnerships will help us to revolutionise the player and fan experience around our sport, which is at the forefront of everything that World Table Tennis is striving to achieve. Now we have lift-off, we cannot wait to see how our joint journey evolves. The future of table tennis is brighter than ever.”