Wrigley’s Strikes Premier League Sponsorship Deal

Wrigley’s Extra has signed a deal with the Premier League to become the top
flight’s official chewing gum partner – a sponsorship that will run until the
end of the 2009/10 football season.

The focus of the three-year partnership will use the ‘get a little closer’
strapline and will be supported by TV advertising and a PR campaign that will
break in April. 

The partnership includes a presence on www.premierleague.com from the start of
the 2007/08 season, including ownership of the virtual goals section.

The FAPL deal is Wrigley’s Extra first foray in sports sponsorship in the UK.
It follows the success of Wrigley’s Airwaves sponsorship of GSE Racing’s Ducati
team in the British Superbikes Championship.