WSL Football scores Apple technology deal

WSL Football have partnered with Apple in a new deal that will see the technology giant supply its products to clubs across the top two tiers of women’s football in England.

The partnership, Apple’s first in women’s football, will provide clubs in the Barclays Women’s Super League and Barclays Women’s Super League 2 with a suite of Apple products including the MacBook Pro, iPad Pro, iPad Air, iPhone 17 Pro, and AirPods Pro 3. The collaboration aims to level the playing field across the leagues by providing equitable access to technology.

The technology will be used by players, coaches, and analysts to enhance performance standards. Coaching staff will use multiple iPads on the sidelines for real-time video analysis and data review, while match footage will be clipped by analysts on MacBooks.

Additionally, matchday processes will be modernised, with fourth officials using iPad Air devices for digital team sheet exchanges and match reporting.

Zarah Al-Kudcy, CRO, WSL Football, said, “At its core, we see this as a collaboration grounded in a shared ambition to drive meaningful transformation, and Apple has a remarkable history of revolutionising industries through its products. That spirit of innovation deeply resonates with our aspirations for women’s football, and Apple’s products will help provide a solution for disparity in club technology access and team performance analysis. By leveraging their world-class products, we’re empowering teams with tools that can transform on-pitch performance and create a more level playing field across the leagues.”

Scott Brodrick, Worldwide Product Marketing Manager at Apple, said, “We are thrilled to be working with WSL Football and to help every player, coach, analyst and official elevate their game with Apple. Our aim is to enable innovation both on and off the pitch, and by placing our products into the hands of football’s most skilful athletes, we’re excited by what we can collectively achieve for women’s football.”