WSL confirms new broadcast and energy partnerships

WSL has partnered with Buzz16 in a three-year production deal and with British Gas as official energy partner of both the Women’s Super League and Super League 2.

Buzz16 has taken on production of BBC Sport’s WSL coverage for the next three campaigns. The company’s first broadcast will feature Arsenal against London City Lionesses at the Emirates Stadium on 6th September, shown live on BBC One and iPlayer.

British Gas has entered women’s football for the first time through its agreement with the WSL.

From the start of the 2025/26 season, the partnership will include customer access to free tickets and matchday experiences, as well as promotion through the supplier’s PeakSave scheme, which offers discounted electricity on Sundays, when many WSL matches are played. The deal has been brokered by Two Circles, the league’s exclusive sponsorship agency.

The partnerships have come during a period of growth in women’s football in England. The league was rebranded earlier this year, and the England women’s national team retained its European Championship title in 2025.

Scott Melvin, co-founder and CEO of Buzz16, said, “At Buzz we live and breathe football and with the stratospheric growth of women’s football it is a very fitting start to the 2025/6 season for us to be playing such a vital role in the broadcast of the WSL. 

“WSL is committed to growing the women’s game for the future – a sentiment we wholly echo – so we’re incredibly proud to be their newest production partner.”

Zarah Al Kudcy, Chief Revenue Officer, WSL Football, said, “Partnering with British Gas marks another exciting step forward for WSL Football. This collaboration is rooted in a shared ambition to elevate the women’s game, build communities and provide sustainable solutions within football, whilst also reimagining what the matchday experience can be.”

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