wsl Seeks New Investment
The Women’s Super League (WSL) is seeking external funding amid the rising interest in the women’s game, according to Sky News.
The report states that the WSL board is looking to re-engage with multinational investment bank Rothschild to ‘canvas investor interest in the league’s commercial rights.’
The reappointment of Rothschild comes six months after England’s victory in the European Championships, a home tournament win that is considered the biggest factor in the growing interest in women’s football.
Now, with attendances at WSL matches at record levels, the league is keen to capitalise.
Bridgepoint, the private equity firm which recently approached the England and Wales Cricket Board with a proposal to buy a stake in The Hundred, also approached the FA about investing in the WSL in 2020, but a deal never materialised.
The Premier League has also considered investing in the past, with the Premier League’s Chief Executive, Richard Masters, publicly expressing interest, however, no official proposal was ever tabled.
The league already holds some significant sponsorship deals. British bank Barclays is currently the title sponsor of the WSL and since coming onboard has invested a substantial sum into helping grow the sport at a grassroots level.
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