WTA Rebrands Year-end Finals

28 May 2014 | tshego

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The Women’s Tennis Association has announced a rebranding of the WTA’s year-end championships, which will now be referred to as the WTA Finals. To accompany the new name and changes to the event, an all-encompassing brand identity, “On Top of the World,” has been developed for the WTA Finals, starting this year.

According to the WTA, the renaming aims to clearly differentiate the WTA Finals from any other women’s professional event featuring the best-of-the best in singles and doubles.

The WTA Finals will be a similar format to the Barclays ATP World Finals at the O2, with the event featuring the WTA’s Top 8 singles players in a round-robin format and Top 8 doubles teams in the world in a single-elimination draw.

To develop the new brand identity for the WTA Finals, the WTA has partnered with Highlight Event & Entertainment, a global event and entertainment company based in Switzerland.

‘We have the best athletes in the world, who are truly global citizens, and who are major figures in the entertainment world, they transcend sport,’ said WTA Chairman & CEO Stacey Allaster.

‘The WTA Finals is the ultimate year-end event giving fans a unique sport entertainment experience where every match is like a final. Not only will the winner be crowned with the coveted Billie Jean King Trophy, but she will also be standing ‘On Top of the World.’

The branding will be used throughout the season and will be modified to reflect the journey of the Top 8 singles players and Top 8 doubles teams on the road to the top of the world in Singapore.

Building on momentum from three record-setting years Istanbul, the BNP Paribas WTA Finals Singapore presented by SC Global will be staged in Singapore for the next five years (2014-18) in a new expanded 10-day sports entertainment event of competition, exhibitions and activities for women’s tennis fans in Singapore and around the world.

This year’s WTA Finals will also feature a WTA Rising Stars Exhibition, a WTA Legends Invitational, a WTA Future Stars junior event and Fan Festival.