WTA Reveals Large Calendar For 2012
The Women’s Tennis Association has released its largest ever calender for the 2012 and 2013 seasons, reaching 32 countries.
The tour includes 54 WTA events, the four Grand Slams and the Olympic Tennis Event in 2012, with the geographic spread of events to include 20 in Asia-Pacific, 23 in Europe and 16 in the Americas.
Since the WTA Roadmap’s new calendar reforms were implemented during the 2009 and 2010 seasons players have enjoyed a shortened and streamlined season.
During the 2010 season, the Roadmap resulted in a 35% decrease in player withdrawals and an increase of 50% in top player participation at the WTA’s top nine Premier events.
Top players have met 84% of their tournament commitments and 19 players earned more than $1M during the 2010 season.
The WTA underwent a brand revamp in October last year – launching a new logo created by Chermayeff & Geismar.
The new core brand identity will be fully integrated throughout the WTA and women’s tennis, including in television graphics, print materials, tournament branding, advertising, promotion, and digital and social media in all its forms throughout the 2011 season.
Last year Sony Ericsson, the WTA’s title sponsor since 2005, renewed its landmark partnership with the sport in the role of lead global sponsor in lieu of title sponsor.
During the course of 2010, the WTA renewed both Sony Ericsson and Travelex and signed new partnerships with Oriflame, a Swedish cosmetics company and Peak, a Chinese apparel brand.
