WTA Tour Unveils Search For Leaders
The Sony Ericsson WTA Tour has launched a global marketing campaign aimed at recognising parents, teachers, coaches and community leaders who have encouraged young women to take up new opportunities.
The Heroes Among Us program asks fans across the world to nominate someone who has made a difference within the lives of young women in the community. The initiative follows in the footsteps of the Tour’s landmark global partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to raise awareness of gender equality issues and create leadership opportunities for women.
To make a nomination, fans can visit www.sonyericssonwtatour.com/heroesamongus and share insights into what makes their nominee a hero. Throughout the season, winners will be named by participating tournaments in their local markets and honoured at the tournaments as well as on the Tour’s website.
Nominations will be reviewed by an advisory panel consisting of officials from the Tour and UNESCO as well as Tour players. Five finalists will be announced on 28th September on the official Tour website where fans can cast their vote for the annual Heroes Among Us recipient.
Online voting will continue through 4th October with criteria to include a clear demonstration of the improvement of young women’s lives, a positive impact on individual(s) as well as the greater community and/or a role in supporting gender equality.
The winner, based on fan votes, will receive a prize package for two to attend the Sony Ericsson Championships – Doha 2009, including tickets to the final, roundtrip airline tickets, accommodation, transportation, behind-the-scenes access at the tournament and tickets to the Sony Ericsson WTA Tour Year-End Party in Doha, Qatar.
Since 2006, the global UNESCO-Sony Ericsson WTA Tour partnership has been focused on furthering gender equality and promoting women’s leadership in all spheres of society.
