WTA Unveils Rebrand And Tournament Restructure
The WTA has unveiled a major rebrand, including a new logo, as it looks to redefine itself as a ‘collective unit of inspiring athletes and tournaments’.
The rebrand reveals the WTA’s first logo redesign in 10 years, and coincides with the announcement of a new simple naming system for WTA tournaments, as well as a marketing campaign aimed at ‘creating deeper fan connections’.
From 2021, WTA tournaments will align ATP Tour, taking the ‘same tournament tier and nomenclature system to create simplicity for fans and consumers.’
Events will now be categorized as WTA 1000 (which will incorporate the former ‘Premier Mandatory’ and ‘Premier 5; tournaments); WTA 500 (formerly Premier ‘700’); WTA 250; and WTA 125 events.
The new logo, meanwhile, incorporates a reworking of the letters WTA, and sees the brand return to a silhouette of a female tennis player. A new marketing campaign, ‘WTA For The Game’, will include 30 and 60 second commercial ad spots, as well as influencer campaigns and fan engagement activations once the 2021 season starts.
“The WTA is built on the grit, passion and determination of generations of athletes and tournament promoters,” said Micky Lawler, President of the WTA.
“Our new logo embraces the visual language of tennis and celebrates heroic women who come together ‘For The Game.’ We will wear it as a badge of pride and a reminder of the power of unity among strong individuals – by joining forces, we build something bigger than ourselves.”
